El Dorado
2022
El Dorado is a digital bank that offers Latin America a digital multi-currency account and a P2P crypto marketplace.
Introduction:
El Dorado is a digital bank with a mission to offer Latin America a digital multi-currency account. The objective was to create a cohesive brand identity that portrays technology as friendly and welcoming rather than distant and intimidating. Additionally, the goal was to create an easy-to-learn peer-to-peer marketplace that enhances the user experience and streamlines financial transactions.
Research & Design Approach:
The information architecture was carefully planned to ensure a seamless user journey, prioritizing essential features and services. Wireframing and prototyping techniques were utilized to refine the user experience and validate design concepts. The visual design focused on creating a modern and trustworthy image through a striking color palette, an easy-to-read typography hierarchy for mobile devices, and iconography that aids readability and comprehension of financial information and services provided.
Results:
Following the rebranding and launch of the digital application, El Dorado experienced increased user engagement and received substantial positive feedback. The streamlined user experience and intuitive design improved overall satisfaction and adoption rates. The new visual identity helped establish El Dorado as a trusted and innovative player in the Latin American digital banking industry. In conclusion, by leveraging user-centered design principles and conducting thorough research, the project successfully achieved its design objectives, resulting in a continuously growing user base for El Dorado.
Visit:
www.eldorado.io