Cubitt
2022
Cubitt makes smart accessories accessible to everyone. They believe that technology can and should be used to improve the quality of life. In short, their smartwatches affect people’s well-being, not their wallet.
Introduction:
Cubitt is a company that specializes in smart accessories focused on enhancing well-being. Their mission is to make these innovative products accessible to everyone, believing that technology can and should be utilized to improve the quality of life. As the UX/UI designer for Cubitt's e-commerce website, I aimed to create a user-friendly and visually appealing online platform that would effectively communicate the benefits of their smartwatches and make the purchasing process seamless and enjoyable for customers.
Research & Design Approach:
Extensive research was conducted to understand the target audience's needs, preferences, and motivations regarding well-being and technology. This research guided the design decisions, ensuring the website catered to the users' desires for simplicity, reliability, and affordability. The visual design approach for the e-commerce site focused on creating a clean and modern aesthetic that conveyed a sense of trust and credibility.
Results:
The redesigned user-friendly interface and intuitive navigation made it effortless for customers to explore the range of smart accessories and learn about their benefits. The website effectively showcased the key features and functionalities of the smartwatches, highlighting how they positively impact general well-being. Moreover, the emphasis on affordability was reflected in the website's design and messaging, conveying Cubitt's commitment to making smart accessories accessible to a broader audience. Overall, the new Cubitt e-commerce website successfully captured the brand's mission and values while facilitating a smooth and enjoyable shopping experience.
Visit:
www.cubitt.co